Multimodal argument analysis

Words are only one part of the video argument.

Visuals, music, editing, sequencing, delivery, thumbnails and audience cues can reinforce—or exceed—the spoken evidence.

Online video

YouTube Video Argument Analysis System™

Register the video and channel, capture the transcript and source links, then map how spoken claims, visuals, audio and editing construct the case.

  • Title and thumbnail comparison
  • Opening hook and central claim
  • Spoken, on-screen, visual and audio provenance labels
  • Source and quotation analysis
  • Timestamped findings
  • Argument-integrity and truth-seeking screens

Independent analysis system. Not affiliated with, sponsored by or endorsed by YouTube or Google.

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Public talks and keynotes

Public Talk Argument Analysis System™

Examine how a central idea is constructed through the opening hook, personal narrative, evidence, speaker authority, visuals, delivery and memorable conclusion.

  • Central idea and intended audience
  • Story-to-claim transformation
  • Evidence versus personal experience
  • Slides, stage and delivery analysis
  • Audience reaction versus validated effect
  • External verification requirements

TED and TEDx Analysis Edition: independent analysis system. Not affiliated with, sponsored by or endorsed by TED Conferences, LLC or any TEDx organiser.

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